Providing a beloved dental practice with a new face




Identity, Website & Photography


Project background

Motarjemi Dental is a dental practice located in Angered just outside of Gothenburg, Sweden. Founder Cina Motarjemi approached us as they needed to update their visual identity and website to better reflect who they are –a warm, caring and positive team beyond passionate about their craft.

The website

The primary ambition with the website was to make it as direct and informative as possible, and also to include lots of large photographic content to have the user experience a more personal insight of the team and how they work. An easy to use back end was created for them so pricing lists, campaigns and services are effortlessly updated.


Photography is used to honor the passion and day-to-day life at the clinic, showing authentic moments that build trust and insight. We aimed to capture the positive energy and welcoming vibe which is always present within the team.

Client Testimonial

"Ritual took our already OK but basic graphic profile and turned it into a sleek professional look! Three years in many people are still asking us about who made our website."

—Cina Motarjemi, Founder